Discovering the It Factor Within You. Why do some people light up a room instantly, while others shrink into the shadows? The answer is the “It factor.” The “It factor” is that inner, positive light that illuminates the darkness and dispels the negative. That vibrant sunshine of charisma resides within every individual soul – and it only waits to be revealed within you! Author Leesa Rowland shares her own compelling journey and helps readers reveal their own inner light to the world in Discovering the It Factor within You: Developing Your Charismatic Personality. The inspirational memoir should serve as a go-to guidebook for anyone starting a personal journey or striving to be the best they can possibly be. The book incorporates Rowland’s secret methods – from spirituality and religious views to auras and chakras to mantras and more – to help each reader build their charismatic personality, discover their own bright light and excel in life.